Networking Tips From Event Planner
Posted on | August 17, 2011 | No Comments
Laura Schwartz, a former event planner for the Clinton White House, recently gave some networking tips to the Schaumburg Business Association in Chicago. She has planned over 1,000 events in her career, including many official state dinners. Clinton joke that everyone in the administration use to call her 'Laura Sarge' because of her knack for organizing and directing staff.
Schwartz was known for throwing together captivating events, and she spoke about some of the important deals which were brokered at her events. For example, she described how Steven Spielberg was seated next to music mogul David Geffen and producer Jeffrey Katzenberg at a state dinner, and thirteen days later they ended up founding DreamWorks as a result of their conversation that night. Schwartz profiled many such stories in her new book called "Eat, Drink and Succeed."
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